Digital Course
Finder

The Content Creation and Digital Communication pathway acts as a higher-level bootcamp built on the fundamental skills developed from the Digital Marketing bootcamp.

Learners will explore a range of marketing scenarios and content strategies to establish best practices when communicating with online audiences. Learners will explore the use of different tools and techniques, via a range of platforms to cultivate online conversational styles to model organisational standards, narratives, and brands. Learners will develop their own content, communication strategies, and presentation practices to tackle both linear and dynamic challenges, towards online opportunities. This structure will aim to teach learners new strategies to deliver digital campaigns successfully.

Developing soft skills is an integral part of the pathway, with design principals taught mirroring employer requirements that aim to successfully forge a lasting career in digital marketing, and community engagement. Learners will be introduced to online and bespoke design software, exploring guidelines and principals with an attention to the purpose of design towards online communications. Developing skills to create engaging content, that is both effective in tone, and constructive for continued creation within the respective community audience.

Learners will explore marketing examples, and influencer articles, to examine the creative communication and content approaches that are used in real-world examples; learners will be able to develop a knowledge of the skills associated with digital communication, and how to implement effective strategies to develop content for online communications.