Digital Course
Finder

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Marketing Manager or a Business Manager/Director.

Topics include:

Understanding the legal, regulatory and ethical requirements in sales and marketing
Using collaborative technology
Principles of marketing and evaluation
Digital marketing metrics and analytics
Working to marketing briefs and instructions
Use digital and social media in marketing campaigns
Creating and optimising web content
Email marketing
Content marketing
Search Engine marketing
Example job roles include: Digital Marketing Assistant/Digital Marketing Executive/Digital Marketing Co-ordinator/Campaign Executive/Social Media Executive/Content Co-ordinator/Email Marketing Assistant/SEO Executive/Analytics Executive/Digital Marketing Technologist/Advertising Executive.

Achieve:

Level 3 Digital Marker Diploma
BCS Level 3 Digital Marketer Modules
End Point Assessment
If required: Functional Skills (English, Maths)